Monthly Archives: August 2018

Content Marketing for E-commerce

15 Reasons Your “Amazon FBA ‘Brand’” Won’t Survive Without Content Marketing

Posted on by Emma Havens
content marketing infographic
20
Aug

So, you’ve defied the odds and you’ve succeeded to establish your private label brand via Amazon FBA as the primary sales channel. Now what? Maybe you’re doing fairly well, but still searching for those extra nuggets of tactical knowledge that might help to drive traffic and boost search rank & sales on Amazon. While making […]

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Product & Lifestyle Photography for E-commerce

The Psychology of a Product Lifestyle Photograph: Are Your Shots Sending the Right Brand Message?

Posted on by Emma Havens
psychology photographs
06
Aug

E-commerce sellers (Amazon, eBay, Shopify) use photographs to entice customers into being interested or buying specific things; but why do some photographs convert impressions into sales better than others? A picture sends an instant message to its viewer that written text alone is unable to do.  An image does so through everything it encapsulates. Each […]

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